Your content may be magnificent, praiseworthy, and top-notch. But we also run the risk of getting stuck in a rut with the billions of others who are plugged in worldwide. We use social media for news, to keep up with trends, to connect with other people, and to follow our favorite brands, which means we’re more engaged than ever before. One of the challenges we face as content marketers is the rise of social media platforms and the fact that readers don’t just start there – they never have to leave. Where to Publish Content: Why The Answer Starts With Where NOT to Publish In a world of endless options for publishing content, we should publish anywhere and everywhere, right? ( FOMO!) So it only makes sense that you should share your awesome content on all of those platforms in order to have the greatest reach. In one day: almost three million blogs are posted. In just one minute: 7 million Snapchat videos are posted. Over 2 million Instagram posts get “hearted.” Facebook gets over 4 million likes. A Data-Driven Answer on Where to Publish Your Content, & the Downside of Being Everywhereįrom the moment we wake up, we consume a crazy high amount of content.
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